WORK PROFILES
Axel Mano - Website Design and Social Media Consulting
My freelance work started with Social Media consulting and Content production (photography) for Axel Mano Designs. In May 2022, I facilitated their transition from Wix to Shopify and continue to consult/train as required. It's a privilege working with Axel Mano and I'm proud of the progress we've made growing the digital side of the brand.
www.axelmano.com
Hunt Leather Pty Ltd - Ecomms Manager
Hunt was an invaluable learning environment for me, as a small-medium, family-run business – they allowed full scope to all levels of the company and the ability to improve the brand experience from the ground up – instore and online.
As Ecommerce and Communications manager for this iconic Australian leathergoods company – I was responsible for the management of digital presence, media and branding (including their affiliated partners) in the Australian market.
This included operation of the e-commerce store (order processing, inventory management, and fulfilment), digital and print content production (photography, copywriting, editing), co-ordinating activations, events, seasonal media placements (Australian Financial Review, Country Style Magazine, Gourmet Traveller) Data Management & Reporting – this was hands-on role, sometimes balancing a team’s worth of work but I enjoyed the challenge.
Bailey Nelson Canada - Media And Communications Coordinator
Working abroad was an enriching experience, challenging at times but a unique opportunity to help an established Australian brand stretch its wings in a new country. As Media and Communications Coordinator for Bailey Nelson I was responsible for regional and national brand building - implementing an integrated grass-roots social media strategy, designing brand collateral (style guide, templates, press releases), instore activations and events, collaborations and product placements. Including POS, Inventory and Website Management – being familiar with the optical industry and retail medical device regulations for each province.
Power Of My People
Collaborative Pop Up with Bailey Nelson in Gastown.
Australian Spectrology Experts - Bailey Nelson and Vancouverite Button-Up Darlings – Power Of My People joined forces in October 2015 in a collaborative pop up event that celebrated design, craftsman-ship & creative talent in Vancouver.
Keys to the Streets - Press Release 2015
Originally fostered and launched by City Studios and now in its third year, Keys to the Streets has once again been Vancouver’s answer to this musical engagement mission. In Canada alone, hundreds of perfectly good, working, second-hand pianos get thrown away and thanks to engagement projects, like Keys to the Streets, these instruments get a second chance to engage and enrich cultures.